Texas Stars Hockey Club
As the graphic designer for the Texas Stars Hockey Club, I developed and created visual content for social media, in-arena video boards, an outdoor marquee, printed collateral, and any other visual material for the team. From 2016 to 2017, I was the graphic designer for the Texas Stars, AHL affiliate of the NHL Dallas Stars. As the graphic designer, I designed and created materials for the various advertisement and marketing campaigns. I also acted as the subject matter expert when it comes to graphics for both printed and digital collateral.
I created a variety of social media graphics including infographics, Facebook images, and Instagram photos.
I also created templates for the game day social media PR team. I also followed guidelines for Facebook Ads.
I also designed for promotional items including Season Ticket Member mugs.
I designed and approved other items such as t-shirts, calendars, posters, programs, and theme night jerseys.
I also developed the Texas Stars Foundation fundraising holiday item.
I helped the Texas Stars Foundation Director to develop and execute the holiday hockey puck ornaments which were signed by players.