Nicole Andrews Design
Nicole Andrews
Cosential_thumbnail.jpg

Cosential

Cosential was looking to incorporate illustrations into their existing brand. I worked collaboratively with the marketing team to execute their business goals while balancing the use of stock photography and illustrations.

Cosential's Account Based Marketing Campaign included the creation of several ebooks, a webinar presentation, and a one-sheeter.

Cosential's Account Based Marketing Campaign included the creation of several ebooks, a webinar presentation, and a one-sheeter.

Each of these pieces now live on landing pages created specifically for their targeted accounts. The ebooks were created as a way to explore solutions that Cosential offers to future and potential clients.

Cosential's Account Based Marketing Campaign also included the creation of a video mailer.

Cosential's Account Based Marketing Campaign also included the creation of a video mailer.

This piece was sent via direct mail to potential clients as a way great talking point to help with the sales cycle. For this piece, I designed the physical mailer itself including the illustrations on the front and inside covers.

Cosential Video Mailer Inside.png
To send the video mailer, Cosential needed a larger box to also include a gift for the potential clients.

To send the video mailer, Cosential needed a larger box to also include a gift for the potential clients.

I designed the outside of the box to match the video mailer and ABM campaign. Utilizing similar illustrations helped create visual consistency with the campaign.

The next step in their campaign was to create targeted ads for LinkedIn.

The next step in their campaign was to create targeted ads for LinkedIn.

I created three versions of ads each with a unique CTA. These ads utilized the same look and feel of the ABM campaign so that intended viewers will see the correlation.